Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate instantly. Find out if you're killing it or just existing on the 'gram.
Why Use Our Calculator
Instant Results
No sign-up required. Get your engagement rate in seconds, not hours.
Industry Standards
Compare your rate against real benchmarks used by brands and agencies.
100% Free
No premium tier, no ads, no BS. Just a calculator that works.
Privacy First
Your stats stay on your device. We don't store or track anything.
What is Engagement Rate?
How It Works
Enter Your Stats
Input your follower count, average likes, and average comments per post.
Hit Calculate
Our calculator crunches the numbers using the standard engagement formula.
Get Your Score
See your engagement rate and how it compares to industry benchmarks.
Industry Benchmarks
>6%
calculator.excellent
3-6%
calculator.good
1-3%
calculator.average
<1%
calculator.low
Frequently Asked Questions
What's a good engagement rate on Instagram?
Between 1-3% is average, 3-6% is good, and above 6% is excellent. But remember: the more followers you have, the lower your rate typically gets. Micro-influencers often have higher engagement than celebrities.
How do I calculate my average likes and comments?
Look at your last 10-12 posts (excluding Reels for consistency). Add up all the likes, divide by the number of posts. Do the same for comments. That's your average.
Should I include saves and shares?
The basic formula uses likes + comments. For a more comprehensive rate, you can add saves and shares, but these aren't visible to others. Our calculator uses the standard public metrics formula.
Why is my engagement rate dropping?
Common reasons: buying followers (they don't engage), posting at wrong times, content not resonating, or algorithm changes. Sometimes a dip is normal—focus on the trend over months, not days.
Do brands really care about engagement rate?
Absolutely. Smart brands prioritize engagement over follower count. A creator with 10K followers and 8% engagement is more valuable than one with 100K followers and 0.5% engagement.